In fact, live chat has a 73% customer satisfaction rate, the highest rated even compared to traditional channels like email (61%) and phone (44%).īut as popular messaging apps like Facebook Messenger expand their functionality, they will grow to become channels that enable a more seamless customer experience from product discovery to payments to tracking the status of orders to customer service.Ĭompanies like Hyatt and Walmart are already testing out the upcoming Facebook Messenger for Business and fielding more inquiries than ever through the platform. Messaging Apps as a communication channelĬhat is already a popular channel for customers to engage with a business in private. Add the Messenger Channel for your Shopify store to create a direct line between you and your customers.
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